Verbal Identity
Verbal Identity
from €154,70
Brand voice, tone of voice guidelines, taglines, naming, and messaging frameworks. The words side of your brand identity.
Brand voice, tone of voice guidelines, taglines, naming, and messaging frameworks. The words side of your brand identity.
Visual identity is what people see. Verbal identity is what they read and hear. Both need to be intentional. A luxury hotel that uses slang on its website sounds wrong. A streetwear brand that writes in corporate jargon sounds wrong. The words need to match the visuals, and both need to match who you actually are.
Brand voice definition (personality traits translated into writing style). Tone of voice guidelines for different contexts (website, social media, customer service, formal communications). Tagline development. Key messaging: elevator pitch, mission statement, value propositions. Naming if needed (company name, product names, service names).
Your brand voice stays the same. It is your personality. Your tone changes depending on the situation, just like a person might be serious in a meeting and relaxed at dinner. We define both so your team knows how to write consistently without sounding like robots reading from a script.
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